Luxury kitchens are more than total expenses. According to a study released by the National Kitchens & Bath Association, clients desire to experience. A luxury-kitchen incorporates original designs, flawless functions, authentic and personal experience. The difference between high-end and luxury kitchens is understanding what luxury clients want and how stylists attract them.
Luxury is not necessarily a project's expense, but it is attained by offering elevated living experiences to clients. Also, luxury is how designers efficiently optimize clients' multiple possibilities like art, values, needs, expertise, and preferences to offer a superior living experience with minimal regrets and risks. Luxury is not something to look at, a product or appliance. It is an experience, feel or process that offers results.
Studies also define luxury as science and art, where you use the right and left brain to incorporate elements like beauty and form with optimization and performance. The type of eminent experience clients crave has intangible and tangible elements that improve how they live effortlessly.
Looking deeper at what crafts a luxury experience, there is a connection of inspiration like statement hood and functionality of hidden working pantries, craftsmanship, and attention to small details. Luxury clients define luxury as pampering, getting the right tools, and putting them in a specific place depending on how it feels, operates, and looks for you.
When it comes to the type of experience luxury clients want in each project, a typical luxury designer needs to come from a diverse background and have over thirteen years of experience. A luxury designer charges around $80,000 for a typical kitchen project and usually has the following certifications: CAPS, NKBA, NCIDQ, and ASID.
Getting luxury clients can be tricky as you cannot hunt them down. The secret of attracting luxury clients' is knowing yourself- go through your portfolio, define your roles, and know your clients. Understanding your clients well will help you tailor your services to meet their needs and build trust. Leverage your resources for outstanding results and debriefing success.
Luxury clients have a similar motivation, receive the indulgence, whether they know what they want through hard work or have waited for their forever home for long. The clients are sure of how they want their cooking area to be and are not worried about its cost, and are not going to compromise it as they are sure of its worth. They are also not bothered with resale value as their primary goal is tailoring the functionality, feel and look of their kitchen to meet their life stage and lifestyle. Here are the characteristics of a luxury client:
- Discerning: they are well educated, known travelers and have life experience
- Cooperative: they have prepared and researched well for renovation, are good listeners, creative, and ready to analyze their lives.
- Outcome-driven: they have a vision they emphasize over features and products, have cost expectations, and are ready to invest.
- Trust and Value Expertise: seek opinion, value design, commit to a timeline, and trust the process.
High-end clients need safety, but luxury clients don't. If they are unsatisfied, they rip it off. But defining high-end clients and luxury clients is tricky. It is like being positioned in the pyramid. While luxury clients develop a vision to bring out a better outcome, typical clients focus on already created visions.